GIRLS I RATE (GIR) is a movement dedicated to championing women in the creative industries. They approached TVOX to help strengthen their voice, showcase their impact, and expand their brand presence. GIR wanted a creative partner to deliver content, strategy, and design that matched their ambition.

We set out to create work that captured both the energy of their projects and the spirit of the movement. Our team documented key programmes, producing social-ready films that translated activity into impact. Alongside this, we designed and launched a merchandise line with a full e-commerce storefront, giving GIR a new revenue stream and deeper connection with their community. We directed photo shoots and worked on a tailored brand image that strengthened their online presence and amplified their reach.