The Brief

The Creative Digital Lab, a new initiative designed to empower South London’s creative community, was preparing to launch as a hub for innovation, training, and production. Despite world-class facilities — including a virtual production studio, multi-track audio suites, and advanced editing bays — awareness was low, and early demand needed to be built from the ground up.

The Process

TVOX delivered an end-to-end digital marketing and sales enablement programme focused on awareness, lead generation, and early-stage revenue growth. Beyond marketing, the founding team needed a functioning sales infrastructure. TVOX was engaged to design and execute the launch strategy, Optimise CRM for lead management, and automate key parts of the sales process.

Digital Strategy

Designed a multi-channel plan combining SEO, targeted Google Ads, and direct outreach to creative and education networks across South London.

Content & Campaigns

Created SEO-driven landing pages, social content, and video assets to showcase the Lab’s facilities and highlight real community use cases.

Automation & Sales Operations

Optimised CRM workflows, improving lead management, follow-ups, and conversion tracking to create a consistent sales process for the founding team.

Execution

The campaign rolled out across multiple channels with coordinated organic, paid, and outbound activity. Our team supported the founders with campaign management, CRM automation, and content production, helping establish a consistent marketing rhythm and convert early engagement into qualified opportunities.

Impact

heading_line

The integrated strategy delivered measurable commercial outcomes and built strong early momentum for the Lab.

£

80

K

Closed Opportunities

Across the first two operating halves

40

x

Increase

Qualified web traffic through targeted SEO and paid campaigns

80

x

Online Growth

Community engagement and booking enquiries within target personas

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