MAM Gruppe
MAM Gruppe, an international recruitment company operating across the DACH region, needed to strengthen its market position and improve the performance of its digital channels. Despite steady growth, the brand lacked cohesion and credibility online, limiting engagement and lead quality.
TVOX was brought in to deliver a unified brand and digital strategy to build trust, attract qualified enquiries, and increase conversion efficiency.
Our role included designing a full visual brand identity, website, tone of voice, content pillars and structure that conveyed professionalism, reliability, and expertise. We crafted a tailored media strategy for the German market, utilising Facebook, LinkedIn, and Instagram to increase brand awareness.
Today, MAM Gruppe’s brand is consistently recognisable across digital and print channels, from their website to their stationery, with a strong, distinctive personality. Alongside a client-facing outbound strategy, we produced a series of YouTube and LinkedIn videos focused on internal recruitment and company culture - aiding MAM with attracting quality candidates for their own workforce whilst rapidly scaling.
Brand Identity
Digital Strategy
Sales Enablement
TVOX managed the rollout across web, social and print, ensuring alignment across every client touchpoint. We produced branded video campaigns, internal culture content such as MAM Sports Day, and modular social templates that allowed in-house teams to manage ongoing production independently.
Impact
The rebrand improved both visibility and lead performance, strengthening MAM Gruppe’s position in the DACH market.
25
%
Correlating with stronger digital visibility and higher enquiry quality post-launch.
3
x
Achieved without additional agency cost, improving marketing efficiency and ROI.
+
55
%
Broader reach and stronger brand perception among employers and professionals across the DACH region.
