
Sustainable Merton
Sector
Expertise
The Brief
The Community Fridge rescues 65,000 KG of food that would otherwise go to waste, distributing it to vulnerable residents who face food insecurity. 200,000 KG of CO2 is reduced in the process. However, funding is being reduced and the fridge itself faces closure. What can be done?
Our Response
We storyboarded and directed a shoot of the fridge in action, collecting powerful resident and staff testimonies to highlight the importance of the project. We produced an evergreen, cinematic and heartfelt video that could be presented to funders and the wider public-alike.